August 2, 2015

Demand for magazine media on mobile web up hugely with 67.4% increase in audience

The Association of Magazine Media has released The Magazine Media 360° Brand Audience Report, showing that magazine media brands continue to deliver meaningful growth across platforms and formats. In the aggregate, magazine media audiences were up 9.8% in the first half of 2015 versus the first half of 2014.

As reported in The Magazine Media 360° Brand Audience Report, which uses data from leading third‐party providers, the audience for magazine brands grew to almost 1.7 billion for first half 2015 versus 1.5 billion for first half 2014.

Consumer demand for magazine media on mobile web continues to turbocharge growth with an impressive 67.4% increase in audience over the same period last year while video audiences turned in the second biggest increase at 10%. Print, including digital editions, which makes up 58% of the total audience, experienced a slight decline of 1.5% and web (desktop/laptop) audiences were essentially flat, up 0.4% for the first half. By editorial category, Business and Finance, Pop Culture, and Epicurean showed the most overall audience growth, up 27.3%, 19.3%, and 17.7% year-over-year respectively. The complete report, which currently covers 141 magazine media brands from 32 companies representing 95% of the reader universe, can be found at www.magazine.org.