October 9, 2015

Magzter Reports 200% Growth for their Digital Magazine Subscription Service

After launching Magzter GOLD, their “all-you-can-read” Netflix-like digital magazine service earlier this year, Magzter has announce that their GOLD subscriber base has increased by 200% every month.

Magzter, the largest and fastest-growing digital magazine store and newsstand in the world, with more than 27 million users globally, today announced that Magzter GOLD, the company’s ‘all-you-can-read’ digital magazine subscription service, grew its subscriber base by 200% every month since launching in January. Magzter has dropped its subscription price to $7.99 per month to promote adoption during the 2015 holidays

In the past few months, Magzter GOLD has also added 500 new magazine titles, taking the total inventory for the service to over 3,000. Titles include Bloomberg BusinessWeek, Entrepreneur, The Atlantic, Maxim, ESPN The Magazine, Inc., Fast Company, and Men’s Fitness.

“Since launching Magzter GOLD in late-January, the service’s subscription base has increased by 1,800 percent, and we’ve seen a 55 percent increase in the number of paid magazine pages read,” said Girish Ramdas, CEO & Co-Founder of Magzter. “These growth numbers have exceeded our expectations and validate the ‘Netflix’-style subscription for digital magazines as a model with unlimited potential.”

Magzter GOLD will also be dropping its monthly subscription price from $9.99 a month to $7.99 a month to further drive customer adoption and grow its subscription base during the holidays. In addition, Magzter GOLD announced several new features designed to drive content discoverability and overall engagement. These features include:

• Family Sharing: Users can now share their subscription with up to four members of their family.
• Clipping/Sharing of articles— Users may select any part of a magazine and clip the article in order to share it across social media channels.
• Filtering Magazines—Users can filter magazines by language, age, content rating etc., for better content discoverability.

“Our goal in launching Magzter GOLD was to provide  our 27 million users with an affordable way to discover and consume as much magazine content as possible through the ‘all you can read’ model,” said Vijay Radhakrishnan, President & Co-Founder of Magzter. “We’re encouraged by the growth of readership under the age of 30. In the last 6 months we have seen 30% growth with these new age readers. We also see a huge adoption of Magzter Gold model in countries like US, UK, India including some Asian countries. To drive further growth and ensure our leadership status, we will lower our subscription price and add new features in time for the holiday season.”

September 22, 2015

Altitude Digital announces major viewability innovations allowing increased control of viewable video ad impressions

Altitude Digital, the largest independent video supply-side platform (SSP), has announced major viewability innovations to help publishers grow their revenue through increased control of their viewable video ad impressions while simultaneously ensuring advertisers can target viewable impressions and eliminate wasted spend.

The Altitude ARENA® platform determines if the video player is in-view prior to sending the ad opportunity to an advertiser. By understanding the viewability at the time of the opportunity, the targeting technology increases the probability that the served impression will be viewable, as defined by the MRC standard. Advertisers can target and bid on viewable impressions, and non-viewable opportunities can be filtered out.   This pre-opportunity filtering and targeting, enabled by the Open Video Viewability open source solution, is the first of its kind in video advertising and will benefit both advertisers and publishers. Advertisers who are buying inventory from Altitude Digital can now target on viewability, eliminating any worry of impressions failing to meet viewability standards.

At the same time, publishers are able to track their viewable opportunities within the ARENA platform, and use the data to improve fill rates, increase CPMs and better meet advertiser demand. The technology has proven extremely effective with campaign viewability exceeding the industry standard of 70%.   “Viewability has become one of the most important issues in video advertising, but the current industry measurement tactics don’t alleviate any of the tension or inefficiencies,” said Manny Puentes, Chief Technology Officer at Altitude Digital. “Post-campaign reporting is the current standard, which means the advertiser only learns about an impression’s viewability after the ad plays.

Publishers are then forced to reconcile non-viewable impressions via make-goods, increasing the frustration and the time spent on both sides. By determining viewable impressions before they hit the exchange, we can now tell advertisers, with a high probability, that the impressions will be viewable, increasing transparency and efficiency in the programmatic buying process. It’s game changing.”

To further increase the available inventory of viewable video impressions for publishers, Altitude has also launched an out-stream video player, allowing publishers to add 100-percent viewable inventory to their sites. Altitude’s out-stream player only loads and plays when it is in-view and pauses once a reader scrolls past it. This improves the overall consumer experience, while also helping publishers grow their video ad revenue. – See more at: http://altitudedigital.com/press-release/altitude-digital-launches-first-of-its-kind-pre-opportunity-viewability-filtering-and-targeting-for-video/#sthash.DtoyoVX1.dpuf

http://altitudedigital.com/

July 24, 2015

The Life digital magazine, Issue 13 (July 2015)